ESSENTIAL GUIDE - This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. Posted: January 31, 2012 | Published: October 5, 2011
IT BRIEFING - European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals. Posted: January 17, 2012 | Published: January 17, 2012
WEBCAST - Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers. Posted: December 19, 2011 | Premiered: December 16, 2011
ANALYST BRIEF - In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C). Posted: November 17, 2011 | Published: March 31, 2011
WHITE PAPER - It is well-known that eCommerce transactions require a level of trust between participants in that trust, in this context, gives each partner confidence that the other will fulfil his part of a bargain in the future. Posted: October 25, 2011 | Published: November 10, 2010
WHITE PAPER - This white paper provides an overview of the results of a Forrester Consulting survey on the total economic impact and potential return on investment of deploying click to call and click to chat solutions. Continue reading to learn about the evaluation methods, results and more. Posted: April 25, 2011 | Published: April 25, 2011
WHITE PAPER - This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms. Posted: July 23, 2010 | Published: July 23, 2010