CASE STUDY - Read this Bloomberg Businessweek case study to learn how Swiss grocer Coop leveraged its customers' attachment to their iPhones with their long commutes and time-compressed schedules to boost both loyalty and sales with an iPhone shopping app that integrates with its back-end SAP ERP and CRM systems.
Posted: February 1, 2012 | Published: December 31, 2011


Topics:  Application Integration | Customer Data Integration | Customer Loyalty | ERP | Mobile CRM | Online Shopping | SAP (Product) | Smart Phones | Systems Integration

IT BRIEFING - European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals.
Posted: January 17, 2012 | Published: January 17, 2012


Topics:  eCommerce | eCommerce Services | eCommerce Software | European Union | Online Marketing | Online Payments | Online Shopping | Retail Channels | Retail Trade Industry | Sales | Sales Channels

WHITE PAPER - This white paper discusses leveraging frequent engagement to help increase the number of brand advocates – loyal customers who help market, sell, recommend or even service products. Inside, discover the unique challenges and opportunities brand advocates can provide.
Posted: April 25, 2011 | Published: April 25, 2011


Topics:  Channel Management | Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Service | Customer Service Best Practices | Loyalty Programs | Online Shopping

WHITE PAPER - Differentiating customer experiences for online channels is an important deciding factor for loyalty and growth. This white paper discusses the primary considerations and options for delivering a unique online experience to satisfy all of your customer and stakeholder needs.
Posted: April 25, 2011 | Published: April 25, 2011


Topics:  Channel Management | Content Integration | Content Management | Customer Loyalty | Customer Satisfaction | Customer Self-Service | eCommerce | Online Shopping

WHITE PAPER - This white paper provides an overview of the results of a Forrester Consulting survey on the total economic impact and potential return on investment of deploying click to call and click to chat solutions. Continue reading to learn about the evaluation methods, results and more.
Posted: April 25, 2011 | Published: April 25, 2011


Topics:  Cost Benefit Analysis | Customer Interaction Services | Customer Satisfaction | Customer Service | eCommerce | eCommerce Services | eCommerce Software | Online Shopping

WHITE PAPER - The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Posted: April 25, 2011 | Published: April 25, 2011


Topics:  Channel Management | Consumer Market | Customer Profiles | Customer Satisfaction | Customer Self-Service | eCommerce | eCommerce Services | Online Shopping