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Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements
sponsored by Silverpop Systems Inc.

WHITE PAPER - To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
Posted: August 8, 2008 | Published: January 1, 2006

Get This Now
Topics:  Best Practices | Email | Email Marketing | Newsletters | Public Relations



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