WHITE PAPER - This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: October 2, 2008 | Published: October 2, 2008


Topics:  Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Channels | Sales Force Automation | Sales Information Systems | Sales Order Management | Sales Representatives

WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008


Topics:  B2B | Campaign Management Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management | Demographic Profiles | Lead Generation | Marketing Information Systems | Productivity | Profiling | Sales Force Automation | Sales Representatives

SOFTWARE DEMO - Savo has been helping companies big and small across all industries to have better conversation between sellers and buyers. Learn how Savo is helping sales reps close more business.
Posted: September 29, 2008 | Published: September 27, 2008


Topics:  Business Intelligence | CRM | Customer Data Management | Customer Service | Marketing | Marketing Information Systems | Sales | Sales and Marketing Software | Sales Information Systems

WHITE PAPER - In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.
Posted: September 12, 2008 | Published: September 12, 2008


Topics:  Business Intelligence | Collaboration | Content Management | Digital Asset Management | ERP | Marketing | Marketing Information Systems

WHITE PAPER - This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: August 20, 2008 | Published: August 20, 2008


Topics:  B2B Integration | CRM | Email | Lead Generation | Marketing Information Systems | Purchase Order Management | ROI | Routing Protocols | Sales | Systems Management | Telephones

WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: June 24, 2008 | Published: June 1, 2008


Topics:  Content Management | Content Management Software | CRM | Customer Satisfaction | Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Force Automation | Software as a Service | Workflow Software

CASE STUDY - This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
Posted: June 24, 2008 | Published: June 24, 2008


Topics:  Banking Industry | Financial Reporting | Investments | Marketing | Marketing Information Systems | Productivity | Strategic Planning

WHITE PAPER - Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
Posted: March 19, 2008 | Published: March 19, 2008


Topics:  Branding | CRM | CRM Best Practices | CRM Software | Customer Service | Customer Service Best Practices | Customer Support Software | Customers | Lead Generation | Marketing Information Systems | Product Management | Relationship Marketing | ROI | Sales | Sales and Marketing Software

BROCHURE - NuEdge Suite has integrated a proven campaign management solution with the full compliment of business intelligence tools from Business Objects® to provide a unique, focused, approach to marketing automation.
Posted: February 16, 2004 | Published: February 1, 2004


Topics:  Campaign Management | Campaign Management Software | Customer Profiles | Dashboards | Data Mining | Data Mining Software | Financial Services Industry | Marketing Information Systems | Query Tools

SOFTWARE DEMO - TagTeam® Marketing Materials Management is a ready-to-use solution for your Marketing, Sales and Creative team. TagTeam.com is built to handle all of your materials, electronic and print, and to support marketing teams in any industry or size of company.
Posted: September 15, 2003 | Published: September 15, 2003


Topics:  Application Hosting | Digital Asset Management | Marketing Information Systems | Sales and Marketing Software | Web Page Publishing Software