CASE STUDY - Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience.
Posted: February 7, 2012 | Published: July 30, 2011


Topics:  Application Integration | Brand Loyalty | CRM | Customer Data Integration | Customer Interaction Services | Customer Loyalty | Customer Retention | Customer Satisfaction | ERP | Loyalty Programs | SAP (Product)

WHITE PAPER - In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.
Posted: February 6, 2012 | Published: September 30, 2010


Topics:  Business Intelligence | CRM | CRM Analytics | CRM Best Practices | Customer Data Integration | Customer Data Management | Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Service | Loyalty Programs

WHITE PAPER - This white paper discusses leveraging frequent engagement to help increase the number of brand advocates – loyal customers who help market, sell, recommend or even service products. Inside, discover the unique challenges and opportunities brand advocates can provide.
Posted: April 25, 2011 | Published: April 25, 2011


Topics:  Channel Management | Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Service | Customer Service Best Practices | Loyalty Programs | Online Shopping