BOOK - This report articulates feedback from 220 organizations, the findings demonstrate how top performing organizations leverage more than demographics for segmentation and deliver demonstrably higher performance as a result.
Posted: November 11, 2008 | Published: November 11, 2008


Topics:  CRM | Dashboards | Databases | Email Marketing | Enterprise | Web Analytics

SOFTWARE DEMO - View this demo to learn how SaaS Applications can leverage web 2.0 technologies to help salespeople generate leads, identify references and collaborate in order to close a deal without having to enter or share data.
Posted: November 3, 2008 | Published: October 31, 2008


Topics:  Business Intelligence | Collaboration | CRM | Email Marketing | ERP | Oracle (Product) | Sales | Social Computing | Software as a Service

WHITE PAPER - With so many business activities going online to take advantage of the benifits of the internet, companies spend billions on security measures. But when canvassing a majority of companies' security programs, one area continues to come up short - email.
Posted: October 8, 2008 | Published: October 1, 2008


Topics:  Data Stewardship | Email Encryption | Email Marketing | Email Security Policies | Email Threats | Messaging Security | Secure Content Management

WHITE PAPER - This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: October 6, 2008 | Published: October 4, 2008


Topics:  Advertising | Campaign Management | Customer Interaction Services | Customer Satisfaction | Demographic Profiles | Email | Email Marketing | Interactive Multimedia Development | Marketing Literature | Web Analytics

WHITE PAPER - This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.
Posted: October 6, 2008 | Published: October 4, 2008


Topics:  Email Marketing | Interactive Media Applications Software | Interactive Multimedia Development | Online Advertising | Program Management | RSS | Surveys | Video-on-Demand | Web Services

WHITE PAPER - A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: October 6, 2008 | Published: October 4, 2008


Topics:  CRM Analytics | Email Management | Email Marketing | Email Security Policies | Email Software | ROI | Strategic Planning | Web Analytics

WHITE PAPER - This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.
Posted: August 12, 2008 | Published: January 1, 2005


Topics:  Email Marketing | Password Management | Password Management Software | Personalization | RSS | Security Architectures | SMTP | Windows Vista

WHITE PAPER - To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
Posted: August 8, 2008 | Published: January 1, 2006


Topics:  Best Practices | Email | Email Marketing | Newsletters | Public Relations

WHITE PAPER - In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: August 8, 2008 | Published: January 1, 2004


Topics:  Branding | Campaign Management | CAN-SPAM Act of 2003 | CRM | Customer Loyalty | Email | Email Marketing | Permission Marketing | Spam

WHITE PAPER - Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Campaign Management | Databases | Demographic Profiles | Email | Email Marketing | ROI | Vendors

WHITE PAPER - Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: August 8, 2008 | Published: January 1, 2006


Topics:  Best Practices | Business Intelligence | Customer Service | Email Marketing | HTML | Personalization

WHITE PAPER - This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: August 8, 2008 | Published: January 1, 2007


Topics:  CRM | Customer Service | Email Marketing | Messaging Software | Online Shopping | Outsourcing | Personalization | Retail Trade Industry | Sales | Shopping Cart Software

WHITE PAPER - Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: January 23, 2008 | Published: January 1, 2008


Topics:  Authentication | Branding | Click-Throughs | CRM | CRM Software | Customer Satisfaction | Email Marketing | Email Software | ISP | Lead Generation | ROI | Sales | Spam

SOFTWARE LISTING - Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
Posted: January 16, 2008 | Published: January 1, 2007


Topics:  Business Process Automation | Campaign Management | Campaign Management Software | Consumer Market | CRM | Customer Data Management | Email Marketing | Lead Generation | ROI | Web Applications Management

PRODUCT LITERATURE - Here are the top 10 reasons for using ExactTarget solutions.
Posted: August 29, 2004 | Published: August 1, 2004


Topics:  Campaign Management | Email Management | Email Management Services | Email Marketing | Spam