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This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
Posted: November 18, 2008 | Published: November 18, 2008
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Read this paper to see the research and to learn the eight steps that Forrester recommends for customer experience executives in this environment in preparation for tightened budgets, intensified focus on costs, and customer dissatisfaction.
Posted: November 13, 2008 | Published: November 13, 2008
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The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
Posted: September 19, 2008 | Published: September 19, 2008
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This paper explores factors that impact a company':s ability to effectively manage the sales pipeline and focus on the processes and organizational best practices that can help them overcome their challenges and establish a competitive advantage.
Posted: June 9, 2008 | Published: February 1, 2007
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This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
Posted: June 2, 2008 | Published: March 1, 2008
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Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: September 26, 2007 | Published: September 1, 2007
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Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
Posted: September 26, 2007 | Published: September 1, 2007
The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
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