WHITE PAPER - This paper details the results of a survey of 160 firms with annual revenues of $250M or more conducted to determine whether their customer relationship management (CRM) software is addressing the changed and changing requirements of sales reps as they develop relationships and pursue opportunities in light of ever increasing buyer expectations.
Posted: February 7, 2012 | Published: December 31, 2011


Topics:  Business Intelligence | CRM | CRM Analytics | CRM Best Practices | CRM Software | Sales and Marketing Software | Sales Information Systems | Sales Representatives

EBOOK - This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.
Posted: February 7, 2012 | Published: February 6, 2012


Topics:  CEOs | CRM | CRM Analytics | Customer Data Integration | Customer Data Management | Customer Service | Social Computing | Social Networking | Web 2.0 | Web Analytics

EBOOK - This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
Posted: February 7, 2012 | Published: February 6, 2012


Topics:  CRM | CRM Analytics | Customer Data Integration | Customer Data Management | Customer Service | Social Computing | Social Networking | Web 2.0 | Web Analytics

WHITE PAPER - In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.
Posted: February 6, 2012 | Published: September 30, 2010


Topics:  Business Intelligence | CRM | CRM Analytics | CRM Best Practices | Customer Data Integration | Customer Data Management | Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Service | Loyalty Programs

CASE STUDY - Read this Bloomberg Businessweek case study to learn how Israeli auto importer Colmobil Corp. changed its entire organizational structure and business processes, and, as part of the transformation, overhauled its legacy technology infrastructure to improve its customers' experiences and create business growth.
Posted: February 1, 2012 | Published: January 31, 2011


Topics:  CRM | CRM Analytics | CRM Best Practices | Customer Data Integration | Customer Data Management | Customer Satisfaction | ERP | Systems Integration

ESSENTIAL GUIDE - This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
Posted: January 31, 2012 | Published: October 5, 2011


Topics:  B2B | B2C | CIOs | CRM | CRM Analytics | CRM Best Practices | CRM Services | CRM Software | eCommerce | eCommerce Services | eCommerce Software | Social Networking

WHITE PAPER - In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.
Posted: January 30, 2012 | Published: January 30, 2012


Topics:  B2B | B2C | CRM | CRM Analytics | CRM Software | Customer Data Integration | Customer Loyalty | Customer Retention | Customer Service

WHITE PAPER - Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.
Posted: January 30, 2012 | Published: January 30, 2012


Topics:  CRM | CRM Analytics | Customer Data Integration | Customer Data Management | Customer Service | Predictive Analytics | Supply Chain Management | Supply Chain Software

VIRTUAL SEMINAR - See how to use built-in collaboration and social networking tools to connect people and insights and achieve better business results.
Posted: January 24, 2012 | Premiered: January 24, 2012


Topics:  Business Intelligence | Business Intelligence Software | Collaboration | CRM | CRM Analytics | Social Networking | Web 2.0

WHITE PAPER - Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.
Posted: January 24, 2012 | Published: January 24, 2012


Topics:  Business Intelligence | Business Intelligence Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management Software | Customer Profiles | Customer Service

WHITE PAPER - Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
Posted: January 24, 2012 | Published: January 24, 2012


Topics:  Business Intelligence | CRM | CRM Analytics | CRM Best Practices | Customer Data Integration | Customer Data Management | Customer Service

EGUIDE - This tip guide from our editorial team features an article on overcoming single-view issues and how customer experience management (CEM) technologies are a valuable tool for this problem.
Posted: January 24, 2012 | Published: January 24, 2012


Topics:  CRM | CRM Analytics | Customer Data Integration | Customer Data Management | Customer Loyalty | Customer Satisfaction | Customer Service

VIDEO - This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: January 20, 2012 | Premiered: January 20, 2012


Topics:  Business Intelligence | CRM | CRM Analytics | Customer Data Integration | Dashboards | Data Analytics | Email Marketing | Marketing

VIDEOCAST - Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.
Posted: January 17, 2012 | Premiered: January 17, 2012


Topics:  CRM | CRM Analytics | CRM Analytics Software | Customer Data Integration | Customer Data Management | Customer Retention | Predictive Analytics | Predictive Analytics Software

VIDEOCAST - With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
Posted: January 17, 2012 | Premiered: January 17, 2012


Topics:  CRM | CRM Analytics | CRM Analytics Software | Customer Data Integration | Customer Data Management | Customer Retention | Predictive Analytics | Predictive Analytics Software