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MORE SPECIFIC TOPICS: Brand Loyalty \| Co-Branding
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	Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers sponsored by SAP America, Inc. CASE STUDY - Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience. Posted: February 7, 2012 \| Published: July 30, 2011 Topics: Application Integration \| Brand Loyalty \| CRM \| Customer Data Integration \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| ERP \| Loyalty Programs \| SAP (Product)

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