ESSENTIAL GUIDE - This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
Posted: January 31, 2012 | Published: October 5, 2011


Topics:  B2B | B2C | CIOs | CRM | CRM Analytics | CRM Best Practices | CRM Services | CRM Software | eCommerce | eCommerce Services | eCommerce Software | Social Networking

WHITE PAPER - In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.
Posted: January 30, 2012 | Published: January 30, 2012


Topics:  B2B | B2C | CRM | CRM Analytics | CRM Software | Customer Data Integration | Customer Loyalty | Customer Retention | Customer Service

ANALYST BRIEF - In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
Posted: November 17, 2011 | Published: March 31, 2011


Topics:  B2B | B2C | Cloud Computing | Cloud CRM | CRM | CRM Analytics | CRM Software | eCommerce | eCommerce Services | eCommerce Software | Manufacturing Software | Web 2.0