According to data modeling guru and author Len Silverston, data modeling techniques are more important than ever, despite the claims of some database vendors. Things move so fast these days that failing to create a proper data model can lead to serious integration woes in the future.

In this e-guide, you will find out why the experts think data modeling is an important part of enterprise data management and why business users often need to be convinced that data modeling is something they should care about.