According to Catapult Marketing, half of packaged goods shoppers visit a retailer's website a day or two before visiting the store. Shoppers are taking control. They analyze your websites, surf the web for the best bargains and can even order a cheaper item from another retailer with a few touches on their app-packed cell phone while they are in your store.

This brief article explains why customer relationship interaction technologies are important to gain back some of the retail control. Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.