Is our attention span so short? The interactive mini- blog Web site known as Twitter allows for a total of 140 characters to relate your message to your network of acquaintances, but it allows unlimited access to feeds (unless someone blocks you). The site 15SecondTV .com offers a viral marketing tool for businesses to broadcast their fi fteen- second video message via mobile phone or online. It?s fast entertainment at a fraction of the price. The modern belief is that hypercommunication is somehow better. It melds with the speed of the times, thereby
fostering it further.