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Research Library
IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF
sponsored by Oracle Corporation
Posted:  16 Dec 2010
Published:  16 Dec 2010
Format:  PDF
Length:  7  Page(s)
Type:  Case Study
Language:  English


ABSTRACT:

This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions. The result was a significant lift in positive customer response to TIAA-CREF's marketing campaigns.




BROWSE RELATED RESOURCES
Business Process Automation | Business Process Management | CRM | Customer Interaction Services | Customer Service | Enterprise Content Management | Enterprise Content Management Software | Marketing | SOA

View All Resources sponsored by Oracle Corporation


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