Wilson Tool International, the world’s leading independent producer of tooling systems for sheet metal manufacturers, recognized the need to develop its online presence to thwart competition and enable further global growth. Developing an e-commerce capability would help fulfill the company’s goals of improving productivity, enhancing its customers’ ease of doing business, and ensuring customer loyalty.

This case study explains how Wilson Tool considered several solution providers but selected SAP to provide its e-commerce foundation. They found that the e-commerce functionality of SAP® Customer Relationship Management (SAP CRM) application would best meet the company’s immediate needs for integrating with manufacturing processes enabled by SAP software – and provide a platform for future growth.

Continue reading to learn all the benefits Wilson Tool experienced by choosing SAP CRM to help engineer their e-commerce platform.