By upgrading to the latest release of the SAP® Customer Relationship Management (SAP CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. With increased visibility and improved interaction, SAP realizes greater value from a more effective sales process.

This paper explains how when SAP AG upgraded to SAP CRM they were able to improve performance, usability, and overall interaction between sales roles and other roles that support sales. Continue reading to learn how to achieve a more effective marketing approach through collaboration with the sales team.