In a number of recent Aberdeen research studies focused on sales effectiveness, the importance of providing both sales and corporate leaders with real-time, customizable intelligence about their business has repeatedly proven to be a Best-in-Class attribute. Combining a number of contemporary technology tools with strong analytics capabilities helps these top performers achieve better business results.

This analyst insight discusses the results of those research studies and how Best-In-Class organizations have demonstrated a significant emphasis on providing sales leaders with better information in order to make better decisions. ?Continue reading to learn how organizations that deployed SAP CRM were more likely to have sales-effective processes and how those organizations that deployed solutions such as SAP CRM were consistently among the Best-In-Class.