Join Howard Hastings, CA ITAM Evangelist and featured guest Evelyn Oehrlich, Senior Analyst, Forrester Research, Inc. for an informative session that will address the myriad of considerations associated with designing and implementing a successful Software Asset Management (SAM) program, including recommended approaches to mitigate risks and ensure program success. Content for this session is derived directly from real-world SAM engagements, ranging from small businesses to large, multi-national enterprises. Topics discussed include:

• Understanding Business Drivers
• SAM Policies, Technology Standards and Processes
• Managing Expectations and Timelines
• Planning Resources and Budget
• Business Case Recommendations