Since the advent of the Information Age, data has become the lifeblood of any business. As such, businesses put a hefty price tag on the value of this data; on average, companies value 100 megabytes of data at more than $1 million regulatory mandates are driving ever more stringent requirements for data backup, restore, and retention.

To this end, the issue of data protection is now paramount, and awareness of the issue has moved well up the food chain to the executive ranks. However traditional back up technologies are no longer ideal to meet today’s 24/365 business requirements. Companies are increasingly coming to terms with the fact that they need to "stop doing backup" and start leveraging more progressive data protection approaches to ensure data availability and minimize down time in recovery. Fortunately, advances in technology combined with key market dynamics have made robust and comprehensive data protection economical, as well as easy to use.