Whether or not analytics should become an integral part of your organization?s planning and decision-making seems to be beyond question now. However, at what level, and for what purpose, are questions that each organization needs to answer for itself. In addition, there are details that have to be addressed such as how to deploy analytics, finding the expertise, selecting the right tools and technology, setting reasonable goals and mapping out a three- to five-year progression of expanding techniques and results. These questions are the focus of this paper. View this paper to learn more.