In the past couple years, online shopping by consumers has increased exponentially, particularly when it comes to searching out coupons and discounts and participating in social networking sites. The timeline for mobile shopping adoption has taken a huge turn as well because of the overwhelming consumer acceptance of the iPhone and the subsequent introduction of competing smart phones and app stores. For retailers, this has meant a broad adjustment in the definition of what "online commerce" really means.

How are retailers responding to these trends, and how is it impacting their technology investment priorities? What are the practices that the best retailers – large and small – are using to try to get the most out of the only channel where progress continues? Perhaps most importantly, how will these trends affect the coming holiday season?

This paper answers all the above questions and more. Continue reading to explore how the online commerce has changed and learn how the best retailers are changing with it.