Today's retailers face external and internal challenges including knowledgeable customers, longer supply chains, shrinking demand cycles and a constrained economy. Many believe these challenges cannot be proactively addressed if business operators don't have accurate, actionable information available when and where it's needed. The focus of this study was to learn how retailers are responding to the need for real-time business intelligence in their operations, especially in light of the past year's economic conditions and consumer constraints. The report will provide insight to better understand how retailers perceive challenges and opportunities created by the sudden emergence of social media.