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In this IDC White Paper sponsored by Talend, analyst Carl Olofson discusses the data integration market, examines the approach taken by Talend, and shows how the combination of Talend's technical approach and its open source licensing overcomes key barriers to adoption of data integration.

It has been generally accepted that the Open Source model works well for delivering software support and other services on top of well-understood software technology in commodity markets such as operating systems and general-purpose relational DBMS.

Talend is demonstrating, however, that this model may also be applied as a go-to-market strategy to build a business based on new technology, such as that of the still rapidly evolving data integration market. Talend's product line, which is positioned to offer scalable, incremental enterprise data integration with components that are easy for non-technical staff to use, breaks the mold for open source, and its success could shake up the software business.