Deciding on the right Customer Relationship Management (CRM) solution for your organization is no easy feat. Companies have a wide array of vendors and accompanying solutions to choose from -- ranging from simple to more complex applications, from on-demand to on-premise deployments, from niche players to more established technology and application vendors.

Oracle understands the challenges organizations face when making such a critical decision. These considerations should not only address current business requirements but also encompass unanticipated changes as organizations evolve and macro-business environments change. The best CRM evaluations are conducted by analyzing a combination of vendor criteria in addition to assessing product features and functionality. This white paper summarizes the key questions every organization should ask of a vendor and the ways ‘The Oracle Advantage' addresses each of these areas.