Bloxx is a provider of third-generation Web Filtering solutions. Its appliance-based Tru-View Technology (TVT) solution is tasked with reducing the risks to business and its users from inappropriate Internet use and as a result helping to enhance employee productivity. Functionally, the company's patent-pending approach to filtering out risky activities utilises all of the conventional components of Web Filtering and then significantly begins its real work by adding layers of analytical intelligence that takes content identification up to a new level. Based on each organisation's usage rules and policy, TVT performs a real-time contextual analysis of each requested Web-page and classifies each access request into pre-defined categories. The solution then makes a rules-based decision on whether to grant or deny access to the requested Web page. Apart from granting controlled access to Web pages, the solution is also able to restrict file and information download capabilities and control the use of Instant Messaging (IM) and Peer-to-Peer (P2P) software. In Butler Group's opinion, TVT brings a new functional perspective to the Web protection marketplace.