The BIG-IP Application Security Manager (ASM) delivers the industry's foremost comprehensive application delivery security solution with the option to deliver both application delivery and security together in one single platform. The ASM provides application layer protection from both targeted and generalized application attacks to ensure that applications are always available and performing optimally. Together, you get a complete, robust solution that reduces box clutter, lowers maintenance and management costs, and provides a new level of proactive application protection while ensuring exceptional application performance. With the increase in application traffic moving to the web, more and more sensitive customer data is exposed to new threats that most current security systems cannot prevent. The BIG-IP Application Security Manager significantly reduces the risk of loss or damage to data, intellectual property, and web applications, protecting an organization's brand equity and reputation while offering additional benefits. At the heart of ASM is the TMOS, an intelligent, modular, and scalable foundation for quickly adapting to future business challenges and streamlining management duties. TMOS enhances every function riding on top of ASM, delivering insight, flexibility, and control while empowering you to intelligently protect your web applications.