The Lithium User Reviews system allows users to provide reviews and comments on content or products on your site. User reviews can be added to any page, but are usually added to product pages, news articles and editorial content to elicit user response. Peer reviews are not only cheaper to produce, but achieve higher credibility with other users. By allowing users to generate reviews, e-commerce web sites can also remain unbiased and objective without sacrificing business goals. Through an extensive auto-moderation and smut filtering system, the user-generated content can be kept clean and relevant without significant moderator intervention. The actual responses can be made public or kept private. User reviews significantly increase page views per content unit, increase user interaction and stickiness, and provide valuable user feedback about your site. In addition, users reviews help keep content fresh, encourages repeat visits, and increase your return on content investment.